Service Design
The practice of planning and organizing people, infrastructure, communication, and material components of a service to improve its quality and the interaction between service providers and customers.
The practice of planning and organizing people, infrastructure, communication, and material components of a service to improve its quality and the interaction between service providers and customers.
The process of tracking and managing potential customers from initial contact through to sale.
A seamless and integrated customer experience across multiple channels, such as online, mobile, and in-store.
The process of addressing and overcoming objections or concerns raised by prospects during the sales process.
A framework for prioritizing product features based on their impact on customer satisfaction, classifying features into categories such as basic, performance, and delight.
A market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs.
A blend of physical and digital experiences to create a cohesive user experience.
The ability of users to influence the behavior and outcomes of a system or product, allowing them to interact with it according to their preferences.
Unique Buying Proposition (UBP) is a statement that highlights the unique benefits and value a product or service offers to customers.