Schema Markup
Code added to a webpage to help search engines understand the content and provide more informative results for users, enhancing SEO.
115 topics found for
“digital content strategy”
Keyword Cannibalization
An SEO issue that occurs when multiple pages on the same website target the same keyword, causing them to compete against each other and potentially harming search rankings.
Top-Down IA
An approach to information architecture that begins with high-level structures and breaks them down into detailed components.
Click Bait
Content designed to attract clicks by using sensational or misleading headlines.
Bypassing Pattern
A reading pattern where users skip over certain sections of content, often due to a lack of perceived relevance.
Illusion of Completeness
A cognitive bias where users believe they have explored all available content, even when more is present.
Attention Economy
An economic approach that treats human attention as a scarce commodity, focusing on capturing and retaining user attention.
User Intent
The underlying goal or motivation behind a user's search query, crucial for understanding and optimizing content to meet user needs and improve SEO.
Scanning Pattern
Common reading patterns users follow when scanning web content, such as the F-pattern, where users read across the top and then scan down the left side.