Inverted Pyramid
A writing style where the most important information is presented at the beginning, followed by supporting details in order of decreasing importance.
115 topics found for
“digital content strategy”
Pain Point SEO
A strategy that focuses on identifying and addressing the specific problems or "pain points" of users in order to improve search engine rankings and attract more targeted traffic.
Reciprocal Linking
The practice of two websites agreeing to link to each other's content, often used to build relationships and improve SEO.
Indexing
The process by which search engines organize and store web content to facilitate fast and accurate information retrieval.
On-Page SEO
The practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines, focusing on both the content and HTML source code.
Semantic Markup
The use of HTML tags to convey the meaning of content on web pages, improving accessibility and search engine optimization.
Above The Fold
The concept in web design referring to the portion of a webpage that is visible without scrolling, with content placed above the fold being more immediately visible.
Canonical URL
The preferred version of a web page that search engines should index, used to avoid duplicate content issues and improve SEO.
Multichannel Marketing
A marketing strategy that uses multiple channels to reach and engage customers, such as email, social media, and websites.