RFM
Recency, Frequency, Monetary (RFM) analysis is a marketing technique used to evaluate and segment customers based on their purchasing behavior.
45 topics found for
“digital channels”
MoFu
Middle of Funnel (MoFu) is the stage in the sales funnel where leads are being nurtured and evaluated before becoming sales-ready.
Masterbrand
The primary brand in a brand architecture that serves as the foundation for all sub-brands and extensions.
Journey Mapping
A technique that visualizes the process users go through to achieve a goal with a product or service.
Communication Theory
The study of how information is transmitted and received, including the processes and methods that facilitate communication.
CAB
Customer Advisory Board (CAB) is a group of key customers who provide feedback and insights to a company to help guide its strategic decisions.
Brand Standards
Guidelines that dictate how a brand should be presented across various media to ensure consistency.
Bandwagon Effect
A psychological phenomenon where people do something primarily because others are doing it.
UBP
Unique Buying Proposition (UBP) is a statement that highlights the unique benefits and value a product or service offers to customers.