Channel
A medium through which a product or service is delivered to a customer, including physical and digital channels.
45 topics found for
“digital channels”
Multichannel Marketing
A marketing strategy that uses multiple channels to reach and engage customers, such as email, social media, and websites.
Omnichannel
A seamless and integrated customer experience across multiple channels, such as online, mobile, and in-store.
4 P’S Marketing Mix
The four key elements of marketing: Product, Price, Place, and Promotion, used to develop marketing strategies.
Brand Exposure
The extent to which a brand is seen or experienced by potential customers through various media channels.
CTR
Click-Through Rate (CTR) measures the percentage of users who click on a specific link out of the total users who view a page, email, or advertisement.
CPC
Cost Per Click (CPC) is an online advertising model where the advertiser pays each time a user clicks on their ad.
Content Strategy
The planning, development, and management of content to meet business and user needs, ensuring consistency and effectiveness across all channels.
Traffic Sources
The origins of visitors to a website, such as search engines, direct visits, social media, and referrals from other sites.