Behavioral Design
The application of behavioral science principles to design products that influence user behavior in a desired way.
The application of behavioral science principles to design products that influence user behavior in a desired way.
A model that explains behavior change through the interaction of three elements: motivation, ability, and triggers.
The evaluation of products based on their ability to influence and shape user behavior.
A behavior change method that encourages the adoption of small, easy-to-do habits that can lead to larger, sustainable behavior changes.
Messenger, Incentives, Norms, Defaults, Salience, Priming, Affect, Commitment, and Ego (MINDSPACE) is a framework used to understand and influence behavior.
The study of computers as persuasive technologies, focusing on how they can change attitudes or behaviors.
A psychological model that outlines the stages individuals go through to change behavior, including precontemplation, contemplation, preparation, action, and maintenance.
Technology designed to change attitudes or behaviors of users through persuasion and social influence, but not coercion.
A cognitive bias where individuals overestimate their ability to control impulsive behavior, leading to overexposure to temptations.