Value Innovation
The simultaneous pursuit of differentiation and low cost, creating a leap in value for both the company and its customers, often associated with Blue Ocean Strategy.
45 topics found for
“differentiation strategies”
Private Label
Products manufactured by one company for sale under another company's brand name.
Strategic Differentiation
The process of distinguishing a product or service from its competitors in a way that is meaningful to the target market.
Brand Positioning
The strategy of placing a brand in the market to occupy a distinct and valued place in the minds of the target audience.
Positioning Statement
A brief description of how a product, service, or brand meets the needs of its target audience and stands out from competitors.
White Label
A product or service produced by one company that other companies rebrand to make it appear as if they had made it.
Brand Attributes
The characteristics and qualities that define a brand and distinguish it from competitors.
Market Segmentation
The process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics, needs, or behaviors.
Commodification of Design
The process where design services and outputs become standardized and interchangeable, often leading to competition based primarily on price rather than quality or creativity.