Denomination Effect
A cognitive bias where people are less likely to spend large denominations of money compared to an equivalent amount in smaller denominations.
A cognitive bias where people are less likely to spend large denominations of money compared to an equivalent amount in smaller denominations.
A cognitive process where ideas are brought together to find a single, best solution to a problem.
A cognitive bias where people rely too heavily on their own perspective and experiences when making decisions.
A Japanese word meaning inconsistency or variability in processes.
A reading pattern where users quickly scan for specific markers or keywords within the content.
A method of categorizing information in more than one way to enhance findability and user experience.
A statement that explains the unique value a product or service provides to its customers, differentiating it from competitors.
The process of preparing, equipping, and supporting individuals to successfully adopt change to drive organizational success and outcomes.
A design principle that suggests a pattern for how people read a webpage, dividing it into four quadrants and emphasizing the importance of the top-left and bottom-right areas.