Backstage
Elements of a service or product that are not visible to the user but are essential for delivering the front-stage experience.
Elements of a service or product that are not visible to the user but are essential for delivering the front-stage experience.
The process of investigating and experimenting with new technologies to understand their potential applications and benefits.
A detailed diagram that visualizes the processes, touchpoints, and interactions involved in delivering a service, helping to identify areas for improvement.
The process of evaluating a product by testing it with real users to gather feedback and identify usability issues.
The tendency to overestimate how much our future preferences and behaviors will align with our current preferences and behaviors.
A set of fundamental principles and guidelines that inform and shape user research practices.
A principle in lean management aimed at reducing non-value-added activities to improve efficiency.
Needs and expectations that are not explicitly stated by users but are inferred from their behavior and context.
An overarching idea or theme that guides the design process, providing direction and coherence to the final product.