Persona
A fictional character created to represent a user type that might use a site, brand, or product in a similar way, guiding design decisions.
A fictional character created to represent a user type that might use a site, brand, or product in a similar way, guiding design decisions.
A method used to create detailed narratives of potential future events to explore and understand possible outcomes and inform decision-making.
Detailed, Estimated, Emergent, and Prioritized (DEEP) is an agile project management framework for a well-maintained product backlog.
An experimental design where subjects are paired based on certain characteristics, and then one is assigned to the treatment and the other to the control group.
The strategic objectives that an organization aims to achieve, guiding its operations and decision-making processes.
A Lean methodology concept identifying seven types of waste in processes to improve efficiency.
A tendency for respondents to answer questions in a manner that is not truthful or accurate, often influenced by social desirability or survey design.
A type of bias that occurs when the observer's expectations or beliefs influence their interpretation of what they are observing, including experimental outcomes.
Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) Goals are a framework for setting and achieving clear objectives.