Competitive Research
The systematic investigation of competitor activities, products, and strategies to gain insights and inform decision-making.
466 topics found for
“developer support”
Deindividuation
A psychological state where individuals lose their sense of self-awareness and personal responsibility in groups, often leading to atypical behavior.
Sub-Brand
A brand that is part of a larger brand family, often having its own distinct identity while being related to the parent brand.
Brand Architecture
The structure of brands within an organization, defining the relationships between parent brands, sub-brands, and other brand entities.
Informational Influence
The change in opinions or behavior that occurs when individuals conform to the information provided by others.
GIGO
Garbage In-Garbage Out (GIGO) is a principle stating that the quality of output is determined by the quality of the input, especially in computing and data processing.
Usability Risk
The risk that users will find the product difficult or confusing to use, preventing them from effectively utilizing its features.
Ego Depletion
The idea that self-control or willpower draws upon a limited pool of mental resources that can be used up.
Paper Prototyping
A method of creating and testing user interfaces using hand-drawn sketches and mockups on paper.