Merchandising
The strategic promotion, placement, and persuasive presentation of digital products or services within an online platform to maximize sales, engagement, and user satisfaction.
The strategic promotion, placement, and persuasive presentation of digital products or services within an online platform to maximize sales, engagement, and user satisfaction.
A URL that is structured in a way that is easily readable by both users and search engines, often including keywords to improve search engine optimization.
The practices used to improve a website's position in search engine results through activities outside the website, such as backlinking and social media engagement.
An algorithm used by Google Search to rank web pages in their search engine results, based on the number and quality of links to a page.
A comprehensive analysis of a website to assess its performance in search engine rankings and identify areas for improvement.
An abbreviation formed from the initial letters of a brand's name, used as a logo or branding element.
A symbol, logo, or trademark used to identify a brand.
A metric that predicts how well a specific page will rank on search engine result pages (SERPs).
The practice of identifying and analyzing search terms that users enter into search engines, used to inform content strategy and SEO.