Response Bias
A tendency for respondents to answer questions in a manner that is not truthful or accurate, often influenced by social desirability or survey design.
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Central Limit Theorem
A statistical theory that states that the distribution of sample means approximates a normal distribution as the sample size becomes larger, regardless of the population's distribution.
Observer Bias
A type of bias that occurs when the observer's expectations or beliefs influence their interpretation of what they are observing, including experimental outcomes.
Look Elsewhere Effect
A statistical phenomenon where a large number of hypotheses are tested, increasing the chance of a rare event being observed.
Hallucination
In AI, the generation of incorrect or nonsensical information by a model, particularly in natural language processing.
Berkson’s Paradox
A statistical phenomenon where two independent events appear to be correlated due to a selection bias.
Normal Data Distribution
A symmetrical, bell-shaped distribution of data where most observations cluster around the mean.
User Research Canon
A set of fundamental principles and guidelines that inform and shape user research practices.
Quantitative Research
A research method that focuses on collecting and analyzing numerical data to identify patterns, relationships, and trends, often using surveys or experiments.