Design Theory
The study of the principles and practices that inform and guide the design process. Essential for understanding the foundational concepts that underpin effective design.
The study of the principles and practices that inform and guide the design process. Essential for understanding the foundational concepts that underpin effective design.
Universal, symbolic patterns and images that derive from the collective unconscious, used in design to create meaningful and resonant experiences. Useful for creating designs that tap into universal human experiences and emotions.
The study of the principles and techniques of art, including visual composition, aesthetics, and the role of art in society. Important for understanding visual design principles and enhancing the aesthetic quality of digital products.
The study of structures of consciousness as experienced from the first-person point of view. Important for designing user experiences that are intuitive and empathetic.
The study of architectural concepts, including the principles and methodologies used in the design and construction of buildings and structures. Useful for understanding spatial design and applying architectural principles to digital interfaces.
The practice of promoting and defending the value of design within an organization or community. Crucial for ensuring that design considerations are prioritized and integrated into decision-making processes.
An experimental design where different groups of participants are exposed to different conditions, allowing for comparison between groups. Important for understanding and applying different experimental designs in user research.
A design principle that suggests using an odd number of elements in a composition to create visual interest and balance. Crucial for creating aesthetically pleasing designs.
The study of the nature, functions, and effects of cinema, exploring how films communicate and create meaning. Useful for understanding narrative and visual techniques that can be applied in multimedia design.
The study of the nature of beauty, art, and taste and the creation and appreciation of beauty. Essential for creating visually appealing and engaging user interfaces.
Principle of Least Astonishment (POLA) is a design guideline stating that interfaces should behave in a way that users expect to avoid confusion. Crucial for enhancing user experience and reducing the learning curve in digital products.
A research design where the same participants are used in all conditions of an experiment, allowing for the comparison of different conditions within the same group. Essential for reducing variability and improving the reliability of experimental results.
The study of how the brain perceives and responds to art and design, exploring the neural basis for aesthetic experiences. Important for understanding the neurological underpinnings of aesthetic preferences and enhancing design impact.
The study of how humans interact with systems and products, focusing on improving usability and performance. Crucial for designing user-friendly systems and products.
A bias that occurs when researchers' expectations influence the outcome of a study. Crucial for designing research methods that ensure objectivity and reliability.
A cognitive bias where the perception of one positive trait influences the perception of other unrelated traits. Important for designers to manage and utilize this bias effectively in user experience design.
The study of the interplay between individuals and their surroundings, including built environments and natural settings. Essential for designing spaces that enhance well-being and productivity.
A set of ten general principles for user interface design created by Jakob Nielsen to improve usability. Essential for evaluating and improving user interface designs.
A cognitive bias that limits a person to using an object only in the way it is traditionally used. Important for designers to foster creative problem-solving and innovation.
The study of narrative and narrative structure and the ways that these affect our perception. Useful for understanding and applying narrative techniques in design and communication.
User Experience (UX) refers to the overall experience of a person using a product, system, or service, encompassing all aspects of the end-user's interaction. Crucial for creating products that are not only functional but also enjoyable, efficient, and satisfying to use.
A reading pattern where users focus on individual elements or "spots" of interest on a page, rather than following a linear path. Crucial for designing engaging and attention-grabbing content layouts.
A learning phenomenon where information is better retained when study sessions are spaced out over time rather than crammed in a short period. Crucial for designing educational tools and content that optimize long-term retention.
A common pattern of eye movement where users scan web content in an "F" shape, focusing on the top and left side of the page. Crucial for designing web content that aligns with natural reading patterns to improve engagement.
The study of how people interact with their environment and products, aiming to improve comfort, efficiency, and safety. Crucial for designing user-friendly and safe products and workspaces.
The study of the relationships between people, practices, values, and technologies within an information environment. Helps in understanding and designing systems that are sustainable and adaptive to human and environmental changes.
The study of computers as persuasive technologies, focusing on how they can change attitudes or behaviors. Important for designing systems that effectively influence user behavior ethically.
Behavioral Science (BeSci) is the study of human behavior through systematic analysis and investigation. Essential for understanding and influencing user behavior in design and product development.
A key aspect of Gestalt psychology describing the mind's ability to fill in gaps to create a whole object from incomplete elements. Crucial for designing creative and engaging visuals that are both pleasing to the eye and cleverly satisfying to the mind.
The study of how colors affect perceptions and behaviors. Important for designing experiences that evoke desired emotional responses from users.
A phenomenon where vivid mental images can interfere with actual perception, causing individuals to mistake imagined experiences for real ones. Important for ensuring that marketing and product design set realistic user expectations to avoid disappointment and maintain brand integrity.
A cognitive bias where someone mistakenly assumes that others have the same background knowledge they do. Essential for designers to ensure communications and products are clear and accessible to all users, regardless of their background knowledge.
The idea that self-control or willpower draws upon a limited pool of mental resources that can be used up. Useful for designing user experiences that consider the limitations of willpower and self-control.
Human-Computer Interaction (HCI) is the study of designing interfaces and interactions between humans and computers. It ensures that digital products are user-friendly, efficient, and satisfying.
A theory that explains how information is processed through different sensory modalities, such as visual, auditory, and tactile. Important for designing user experiences that engage multiple senses for better interaction and understanding.
The study of how people acquire knowledge, skills, and behaviors through experience, practice, and instruction. Useful for creating educational content and interactive tutorials that enhance user learning.
The tendency for people to pay more attention to items placed in the center of a visual field. Crucial for designing layouts that maximize visibility and impact of key elements.
The phenomenon where having too many options leads to decision-making paralysis and decreased satisfaction. Crucial for understanding and designing user interfaces that avoid overwhelming users with choices.
The study of how digital media and technologies influence the way we communicate and persuade. Important for designing effective digital communication strategies.
A specific form of banner blindness where users ignore content placed in the right-hand rail of a web page. Important for optimizing web page layouts and placing critical information where it will be seen.
The phenomenon where a humanoid object that appears almost, but not exactly, like a real human causes discomfort in observers. Important for understanding user reactions to lifelike robots and avatars.
A psychological perspective that emphasizes the study of the whole person and the uniqueness of each individual, focusing on concepts such as self-actualization and personal growth. Crucial for understanding and designing experiences that cater to individual user needs and potential.
The phenomenon where taking a test on material improves long-term retention of that material more than additional study sessions. Crucial for designing educational tools and methods that enhance learning and retention.
A theory of emotion suggesting that physical and emotional responses to stimuli occur simultaneously and independently. Important for understanding user emotions and designing empathetic user experiences.
A research method that focuses on understanding phenomena through in-depth exploration of human behavior, opinions, and experiences, often using interviews or observations. Essential for gaining deep insights into user needs and behaviors to inform design and development.
An experimental design where subjects are paired based on certain characteristics, and then one is assigned to the treatment and the other to the control group. Important for reducing variability and improving the accuracy of experimental results.
Research focused on understanding and improving information architecture (IA), ensuring that information is logically and intuitively organized for users. Crucial for optimizing the organization and accessibility of information.
A research approach that starts with observations and develops broader generalizations or theories from them. Useful for discovering patterns and generating new theories from data.
A cognitive bias where people overestimate the probability of success for difficult tasks and underestimate it for easy tasks. Useful for designers to understand user confidence and design
A cognitive bias where people assume others share the same beliefs, values, or preferences as themselves. Important for helping designers avoid projecting their own biases and assumptions onto users during research and design.
The study of cultural norms, values, and practices and their influence on human behavior. Useful for designing products that are culturally sensitive and relevant.
The study of cooking techniques, ingredients, and the cultural significance of food, providing insights into creativity and innovation in other fields. Useful for drawing parallels between culinary arts and design, fostering creativity and innovation.
A key aspect of Gestalt psychology in which simple geometrical objects are recognized independent of rotation, translation, and scale. Crucial for understanding how users perceive and recognize patterns in design.
A qualitative research method that studies people in their natural environments to understand their behaviors, cultures, and experiences. Crucial for gaining deep insights into user behaviors and contexts.
A phenomenon where an item that stands out is more likely to be remembered than other items, often used in design to highlight important elements. Crucial for designing interfaces that effectively capture user attention.
A rule-of-thumb or shortcut that simplifies decision-making and problem-solving processes. Essential for designing user-friendly interfaces that facilitate quick and efficient decision-making.
The psychological phenomenon where people prefer options that are not too extreme, but just right. Crucial for designing products and experiences that cater to the majority preference.
A psychological phenomenon where people follow the actions of others in an attempt to reflect correct behavior for a given situation. Essential for designing interfaces and experiences that leverage social influence to guide user behavior and increase trust and engagement.
The study of signs and symbols and their use or interpretation. Important for designing effective visual communication and iconography.
A cognitive bias where individuals overestimate their own abilities, qualities, or performance relative to others. Important for understanding user self-perception and designing systems that account for inflated self-assessments.