Campbell’s Law
The principle that the more a metric is used to make decisions, the more it will be subject to corruption and distort the processes it is intended to monitor.
The principle that the more a metric is used to make decisions, the more it will be subject to corruption and distort the processes it is intended to monitor.
Metrics that may look impressive but do not provide meaningful insights into the success or performance of a product or business, such as total page views or social media likes.
The process of creating an interface that displays key performance indicators and metrics in a visually accessible way.
The process by which a measure or metric comes to replace the underlying objective it is intended to represent, leading to distorted decision-making.
The process of comparing design metrics to historical performance, competitive standards, or industry best practices to identify areas for improvement.
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes.
Acquisition, Activation, Retention, Referral, and Revenue (AARRR) is a metrics framework for assessing user engagement and business performance.
Happiness, Engagement, Adoption, Retention, and Task (HEART) is a framework used to measure and improve user experience success.
Goal-Question-Metrics (GQM) is a framework for defining and interpreting software metrics by identifying goals, formulating questions to determine if the goals are met, and applying metrics to answer those questions.