ATL
Above the Line (ATL) refers to marketing activities carried out at a macro level to reach a large audience through mass media such as TV, radio, and print ads.
Above the Line (ATL) refers to marketing activities carried out at a macro level to reach a large audience through mass media such as TV, radio, and print ads.
The competitive advantage gained by the initial significant occupant of a market segment, which can lead to brand recognition and customer loyalty.
A strategic approach where multiple potential solutions are tested to identify the most promising one.
A practice of performing testing activities earlier in the software development lifecycle to identify and address issues sooner.
Agile Release Train (ART) is a long-lived team of Agile teams that, along with other stakeholders, incrementally develops, delivers, and operates one or more solutions in a value stream.
The ability to intuitively understand what makes a product successful, including market needs, user experience, and competitive landscape.
A type of bar chart that represents a project schedule, showing the start and finish dates of elements within the project.
An approach that applies Agile principles to IT operations, emphasizing iterative development, collaboration, and continuous improvement.
The systematic investigation of competitor activities, products, and strategies to gain insights and inform decision-making.