Sub-Brand
A brand that is part of a larger brand family, often having its own distinct identity while being related to the parent brand.
A brand that is part of a larger brand family, often having its own distinct identity while being related to the parent brand.
Customer Experience (CX) is the overall perception and feeling a customer has when interacting with a company, its products, or services.
Objectives and Key Results (OKR) is a goal-setting framework for defining and tracking objectives and their outcomes.
A statistical theory that states that the distribution of sample means approximates a normal distribution as the sample size becomes larger, regardless of the population's distribution.
The process of evaluating and categorizing potential customers based on their likelihood to purchase.
The practices used to improve a website's position in search engine results through activities outside the website, such as backlinking and social media engagement.
The rate at which employees leave a company and are replaced by new hires, often used as a measure of organizational health and stability.
Explainable AI (XAI) are AI systems that provide clear and understandable explanations for their decisions and actions.
Balanced Scorecard (BSC) is a strategic planning and management system used to align business activities to the vision and strategy of the organization.