Consistency
The quality of being uniform and coherent across different elements and touchpoints in design.
The quality of being uniform and coherent across different elements and touchpoints in design.
The use of parallel structures in writing and design to create balance and rhythm, enhancing readability and aesthetic appeal.
An approach to design where content is prioritized and designed before other elements like layout and visual design.
A comprehensive review of a brand's design assets and practices to ensure consistency and effectiveness.
A Gestalt principle that states that objects that are similar in appearance are perceived as being more related than objects that are dissimilar.
A Gestalt principle stating that elements moving in the same direction are perceived as a group or a single entity.
A Gestalt principle where elements that are located within the same closed region are perceived as being grouped together.
A Gestalt principle suggesting that elements are perceived as a single unit or group if they share an organizing visual cue like bullet points, or connecting lines.
The degree to which a product's elements are consistent with external standards or other products.