Affinity Bias
The tendency to favor people who are similar to oneself in terms of background, beliefs, or interests.
164 topics found for
“design biases”
Assumed Similarity Bias
A cognitive bias where people assume others share the same beliefs, values, or preferences as themselves.
Framing Bias
A cognitive bias where people's decisions are influenced by how information is presented rather than just the information itself.
Similar To Me Bias
A cognitive bias where individuals favor others who are perceived to be similar to themselves, affecting judgments and decision-making.
Confirmation Bias
The tendency to search for, interpret, and remember information in a way that confirms one's preexisting beliefs or hypotheses.
Social Desirability Bias
The tendency for individuals to present themselves in a favorable light by overreporting good behavior and underreporting bad behavior in surveys or research.
Mood-Congruent Memory Bias
The tendency for individuals to recall information that is consistent with their current mood.
Illusion of Transparency
A cognitive bias where individuals overestimate how well their thoughts, feelings, and emotions are understood by others.
Horn Effect
A cognitive bias where one negative trait of a person or thing influences the perception of other traits.