Critical Design
An approach to design that challenges assumptions and provokes thought by creating speculative or provocative artifacts. Crucial for stimulating critical thinking and innovation in design.
21 topics found for:
“design assumptions”
UCD
User-Centered Design (UCD) is an iterative design approach that focuses on understanding users' needs, preferences, and limitations throughout the design process. Crucial for creating products that are intuitive, efficient, and satisfying for the intended users.
Curse Of Knowledge
A cognitive bias where someone mistakenly assumes that others have the same background knowledge they do. Essential for designers to ensure communications and products are clear and accessible to all users, regardless of their background knowledge.
Speculative Design
An approach to design that explores and creates provocative scenarios of future possibilities to stimulate discussion and critical thinking about the direction of design and society. Important for pushing the boundaries of conventional design thinking and envisioning future implications.
Assumed Similarity Bias
A cognitive bias where people assume others share the same beliefs, values, or preferences as themselves. Important for helping designers avoid projecting their own biases and assumptions onto users during research and design.
Truth Bias
The tendency for people to believe that others are telling the truth, leading to a general assumption of honesty in communication. Important for understanding communication dynamics and designing systems that account for this bias.
Fallacy of Composition
A logical fallacy that occurs when one assumes that what is true for a part is also true for the whole. Important for avoiding incorrect assumptions in design and decision-making.
Reverse Ideation
A creative thinking technique where the typical process is reversed to generate new ideas by considering the opposite of conventional assumptions. Useful for fostering innovation and challenging existing assumptions in problem-solving.
User Interviews
A qualitative research method involving direct conversations with users to gather insights into their needs, behaviors, and experiences. Essential for gaining deep insights into user perspectives and informing design decisions.
Social Proof
A psychological phenomenon where people follow the actions of others in an attempt to reflect correct behavior for a given situation. Essential for designing interfaces and experiences that leverage social influence to guide user behavior and increase trust and engagement.
Occam’s Razor
A principle that suggests the simplest explanation is often the correct one, favoring solutions that make the fewest assumptions. Crucial for problem-solving and designing straightforward, efficient solutions.
Homo Economicus
A theoretical concept in economics that portrays humans as rational and self-interested agents who aim to maximize their utility. Important for understanding economic decision-making and designing systems that align with rational behavior.
Continuous Discovery
An ongoing process of learning about user needs and validating assumptions through continuous research and experimentation. Crucial for staying responsive to user needs and improving products iteratively.
Confirmation Bias
The tendency to search for, interpret, and remember information in a way that confirms one's preexisting beliefs or hypotheses. Crucial for understanding cognitive biases that affect user decision-making and designing interventions to mitigate them.
Scaling Fallacy
A cognitive bias where people underestimate the complexity and challenges involved in scaling systems, processes, or businesses. Important for understanding the difficulties of scaling and designing systems that address these challenges.
First Principles
A problem-solving approach that involves breaking down complex problems into their most basic, foundational elements. Crucial for developing innovative solutions by understanding and addressing core issues.
MMF
Minimum Marketable Feature (MMF) is the smallest set of functionality that delivers significant value to users and can be marketed effectively. Crucial for prioritizing development efforts and releasing valuable product increments quickly, balancing user needs with business objectives.
Customer Validation
The process of testing product ideas and assumptions with real customers to ensure they meet market needs. Essential for reducing risk and ensuring product-market fit.
Rapid Experimentation
The practice of quickly testing and iterating on ideas to validate assumptions and learn from user feedback in a short time frame. Essential for agile development and making data-driven decisions efficiently.
Standard Economic Model
A theoretical framework in economics that assumes individuals act rationally and seek to maximize utility, used to predict economic behavior and outcomes. Important for understanding traditional economic theories and designing systems that account for rational decision-making.
Worst Possible Idea
A brainstorming technique where participants intentionally suggest bad ideas to spur creative thinking and overcome mental blocks. Important for fostering creativity and out-of-the-box thinking during ideation sessions.