Thick Data
Qualitative data that provides insights into the context and human aspects behind quantitative data.
Qualitative data that provides insights into the context and human aspects behind quantitative data.
The practice of deeply understanding and sharing the feelings of users to create products and services that truly meet their needs.
Natural Language Processing (NLP) is a field of AI focused on the interaction between computers and humans using natural language.
The ability to intuitively understand what makes a product successful, including market needs, user experience, and competitive landscape.
A qualitative research method involving direct conversations with users to gather insights into their needs, behaviors, and experiences.
The ability to understand and share the feelings of customers, crucial for creating user-centered designs and experiences.
The process of encoding sensory input that has particular meaning or can be applied to a context, enabling deeper processing and memory retention.
Generative Pre-trained Transformer (GPT) is a type of AI model that uses deep learning to generate human-like text based on given input.
A research technique that explores the context in which users interact with a product, service, or environment to understand their needs and behaviors.