Choice Architecture
The practice of organizing the context in which people make decisions to influence the outcomes, often used to nudge users towards certain behaviors.
The practice of organizing the context in which people make decisions to influence the outcomes, often used to nudge users towards certain behaviors.
The study of strategic decision making, incorporating psychological insights into traditional game theory models.
The process of gathering and analyzing information about competitors to inform business strategy and decision-making.
A phenomenon where group members make decisions that are more extreme than the initial inclination of its members due to group discussions and interactions.
The design of environments in which people make decisions, influencing their choices and behaviors.
A behavioral economic theory that describes how people choose between probabilistic alternatives that involve risk, where the probabilities of outcomes are known.
The tendency for people to defer purchasing decisions to a later time, often leading to procrastination.
A structured communication technique originally developed as a systematic, interactive forecasting method which relies on a panel of experts.
The tendency to perceive a greater quantity as a better value, regardless of the actual utility.