Proportionality Bias
The tendency to believe that large or significant events must have large or significant causes.
299 topics found for
“decision-making in design”
Dual Process Theory
A framework suggesting there are two systems of thinking: System 1 (fast, automatic) and System 2 (slow, deliberate), influencing decision-making and behavior.
Priming
A psychological effect where exposure to one stimulus influences the response to a subsequent stimulus, without conscious guidance or intention.
Convergent Thinking
A cognitive process where ideas are brought together to find a single, best solution to a problem.
Framing Bias
A cognitive bias where people's decisions are influenced by how information is presented rather than just the information itself.
Fallacy of Composition
A logical fallacy that occurs when one assumes that what is true for a part is also true for the whole.
Monte Carlo Simulation
A statistical technique that uses random sampling and statistical modeling to estimate mathematical functions and simulate systems.
Hard-Easy Effect
A cognitive bias where people overestimate the probability of success for difficult tasks and underestimate it for easy tasks.
Decoy Effect
A cognitive bias where consumers change their preference between two options when presented with a third, less attractive option.