Deductive Research
A research approach that starts with a theory or hypothesis and uses data to test it, often moving from general to specific.
299 topics found for
“decision-making in design”
Performance Metrics
Measurements used to evaluate the success of an organization, employee, or process in meeting goals.
Factor Analysis
A statistical method used to identify underlying relationships between variables by grouping them into factors.
Wizard of Oz Testing
A usability testing method where users interact with a system they believe to be autonomous, but which is actually operated by a human.
Observer Bias
A type of bias that occurs when the observer's expectations or beliefs influence their interpretation of what they are observing, including experimental outcomes.
Viability Risk
The risk that the product will not be financially or strategically sustainable for the business, potentially leading to a lack of support or profitability.
Vanity Metrics
Metrics that may look impressive but do not provide meaningful insights into the success or performance of a product or business, such as total page views or social media likes.
Bandwagon Effect
A psychological phenomenon where people do something primarily because others are doing it.
Consistency Bias
The tendency to recall past behavior in a way that aligns with current beliefs and attitudes.