ZMOT
Zero Moment of Truth (ZMOT) is a concept in marketing that refers to the point in the buying cycle when the consumer researches a product before the seller even knows they exist.
299 topics found for
“decision-making in design”
Logistic Regression
A statistical method used to predict a binary outcome based on prior observations, modeling the probability of an event as a function of independent variables.
Regulatory Focus Theory
A theory that describes how individuals pursue goals using either a promotion focus (seeking gains) or a prevention focus (avoiding losses).
Product Sense
The ability to intuitively understand what makes a product successful, including market needs, user experience, and competitive landscape.
Sales Metrics
Data points that represent an individual's, team's, or company's performance in the sales process.
Belief Perseverance
The tendency to cling to one's beliefs even in the face of contradictory evidence.
User Control
The ability of users to influence the behavior and outcomes of a system or product, allowing them to interact with it according to their preferences.
Mapping
The process of creating visual representations of data or information to enhance understanding and decision-making.
Defaulting
The practice of setting defaults in decision environments to influence outcomes, often used in behavioral economics and design.