Take the Best Heuristic
A decision-making rule where individuals choose the option with the highest perceived value based on the first good reason that comes to mind, ignoring other information.
A decision-making rule where individuals choose the option with the highest perceived value based on the first good reason that comes to mind, ignoring other information.
A decision-making strategy that involves choosing an option that meets the minimum requirements rather than seeking the optimal solution, balancing effort and outcome.
The objective analysis and evaluation of an issue in order to form a judgment.
A mode of thinking, derived from Dual Process Theory, that is slow, deliberate, and analytical, requiring more cognitive effort and conscious reasoning.
The practice of organizing the context in which people make decisions to influence the outcomes, often used to nudge users towards certain behaviors.
A mode of thinking, derived from Dual Process Theory, that is fast, automatic, and intuitive, often relying on heuristics and immediate impressions.
The process of breaking down decisions into smaller, manageable stages to simplify the decision-making process.
The design of environments in which people make decisions, influencing their choices and behaviors.
A psychological phenomenon where the desire for harmony and conformity in a group results in irrational or dysfunctional decision-making.