Decision Utility
The value or satisfaction derived from a decision, influencing the choices people make.
The value or satisfaction derived from a decision, influencing the choices people make.
The risk that the product being developed will not deliver sufficient value to the users, meaning it won't meet their needs or solve their problems.
A decision-making rule where individuals choose the option with the highest perceived value based on the first good reason that comes to mind, ignoring other information.
A phenomenon where group members make decisions that are more extreme than the initial inclination of its members due to group discussions and interactions.
An analysis comparing the costs and benefits of a decision or project to determine its feasibility and value.
A psychological phenomenon where the desire for harmony and conformity in a group results in irrational or dysfunctional decision-making.
The economic theory that suggests limited availability of a resource increases its value, influencing decision-making and behavior.
The tendency to perceive a greater quantity as a better value, regardless of the actual utility.
A mental shortcut where current emotions influence decisions, often bypassing logic and reasoning.