Value Risk
The risk that the product being developed will not deliver sufficient value to the users, meaning it won't meet their needs or solve their problems.
The risk that the product being developed will not deliver sufficient value to the users, meaning it won't meet their needs or solve their problems.
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
Narrative descriptions of how users might interact with a product or system to achieve specific goals, used to inform design and development.
A set of fundamental principles and guidelines that inform and shape user research practices.
The discrepancy between what people intend to do and what they actually do.
Information provided by users about their experience with a product, used to inform improvements and adjustments.
An approach that places the user's needs, preferences, and behaviors at the forefront of all design and development activities.
An iterative design process that focuses on the users and their needs at every phase of the design process.
The practice of promoting and representing the needs, interests, and rights of users in the design and development process.