Decoy Effect
A cognitive bias where consumers change their preference between two options when presented with a third, less attractive option.
180 topics found for
“decision influence”
Priming
A psychological effect where exposure to one stimulus influences the response to a subsequent stimulus, without conscious guidance or intention.
Similar To Me Bias
A cognitive bias where individuals favor others who are perceived to be similar to themselves, affecting judgments and decision-making.
Cold States
Emotional states where individuals are calm and rational, often contrasted with hot states where emotions run high.
Choice Paralysis
A situation in which an individual is unable to make a decision due to the overwhelming number of options available.
Category Size Bias
A cognitive bias where people judge the likelihood of an event based on the size of its category rather than its actual probability.
Pseudo Set Framing
The cognitive bias where people treat a set of items as more significant when they are perceived as a cohesive group.
Behavioral Finance
The study of how psychological influences affect financial behaviors and decision-making.
Framing Bias
A cognitive bias where people's decisions are influenced by how information is presented rather than just the information itself.