A/A Testing
A method of testing two identical versions of a webpage or app to ensure the accuracy of the testing tool.
128 topics found for
“decision environments”
Illusory Truth Effect
A cognitive bias where repeated statements are more likely to be perceived as true, regardless of their actual accuracy.
PoC
Proof of Concept (PoC) is a demonstration, usually in the form of a prototype or pilot project, to verify that a concept or theory has practical potential.
IBP
Integrated Business Planning (IBP) is a process that aligns strategic, operational, and financial planning to optimize business performance.
PI Planning
Program Increment (PI) Planning is a cadence-based event that serves as the heartbeat of the Agile Release Train, aligning teams on goals and priorities for the next increment.
CPOO
Cost Per Objective Option (CPOO) is a metric used to measure the cost efficiency of different marketing options based on achieving specific objectives.
Hallway Testing
An informal usability testing method where random passersby are asked to try out a product or feature and provide feedback.
TDA
Tell, Don't Ask (TDA) is a design principle in software engineering that promotes encapsulation by having objects handle their own data and actions.
Consistency Bias
The tendency to recall past behavior in a way that aligns with current beliefs and attitudes.