Grounded Theory
A research method that involves forming a theory based on data systematically gathered and analyzed.
13 topics found for
“data-driven theory”
McNamara Fallacy
The error of making decisions based solely on quantitative observations and ignoring all other factors.
Deductive Research
A research approach that starts with a theory or hypothesis and uses data to test it, often moving from general to specific.
Inductive Research
A research approach that starts with observations and develops broader generalizations or theories from them.
InfoVis
Information Visualization (InfoVis) is the study and practice of visual representations of abstract data to reinforce human cognition.
Optimization Theory
The study of finding the best solution from a set of feasible solutions.
Competitive Analysis
A strategic research process that involves evaluating competitors' products, services, and market positions to identify opportunities and threats.
LTV
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.
Product Mix Strategy
The approach a company takes to manage and market its portfolio of products, ensuring each product supports the overall business strategy.