Brand Positioning
The strategy of placing a brand in the market to occupy a distinct and valued place in the minds of the target audience.
91 topics found for
“data-driven strategy”
Probability Matching
A decision-making strategy where individuals allocate resources proportionally to the probability of an outcome occurring, rather than optimizing the most likely outcome.
CPOO
Cost Per Objective Option (CPOO) is a metric used to measure the cost efficiency of different marketing options based on achieving specific objectives.
Competitive Analysis
A strategic research process that involves evaluating competitors' products, services, and market positions to identify opportunities and threats.
Inductive Research
A research approach that starts with observations and develops broader generalizations or theories from them.
AARRR
Acquisition, Activation, Retention, Referral, and Revenue (AARRR) is a metrics framework for assessing user engagement and business performance.
Sunsetting
The process of phasing out or retiring a product or feature that is no longer viable or needed.
Clickstream Analysis
The process of collecting, analyzing, and reporting aggregate data about which pages a website visitor visits and in what order.
Sales Forecasting
The process of estimating future sales based on historical data, trends, and market analysis.