Relationship Intelligence
The use of data and insights to understand and manage relationships with customers and prospects.
The use of data and insights to understand and manage relationships with customers and prospects.
A data-driven methodology aimed at improving processes by identifying and removing defects, and reducing variability.
A marketing technique focused on rapid experimentation across various channels and strategies to identify the most effective ways to grow a business.
A statistical method used to identify underlying relationships between variables by grouping them into factors.
The process of creating visual representations of data or information to enhance understanding and decision-making.
The process of making predictions about future trends based on current and historical data.
A statistical distribution where most occurrences take place near the mean, and fewer occurrences happen as you move further from the mean, forming a bell curve.
A statistical phenomenon where a large number of hypotheses are tested, increasing the chance of a rare event being observed.
The four key elements of marketing: Product, Price, Place, and Promotion, used to develop marketing strategies.