Big Data
Extremely large data sets that can be analyzed computationally to reveal patterns, trends, and associations. Crucial for gaining insights and making data-driven decisions.
Extremely large data sets that can be analyzed computationally to reveal patterns, trends, and associations. Crucial for gaining insights and making data-driven decisions.
Quantitative data that provides broad, numerical insights but often lacks the contextual depth that thick data provides. Useful for capturing high-level trends and patterns, but should be complemented with thick data to gain a deeper understanding of user behavior and motivations.
The spread and pattern of data values in a dataset, often visualized through graphs or statistical measures. Critical for understanding the characteristics of data and informing appropriate analysis techniques in digital product development.
The process of examining large and varied data sets to uncover hidden patterns, correlations, and insights. Important for making informed business decisions and identifying opportunities for innovation and growth.
A graphical representation of the distribution of numerical data, typically showing the frequency of data points in successive intervals. Important for analyzing and interpreting data distributions, aiding in decision-making and optimization in product design.
A cognitive bias where people see patterns in random data. Important for designers to improve data interpretation and avoid false conclusions based on perceived random patterns.
The process of identifying unusual patterns or outliers in data that do not conform to expected behavior. Crucial for detecting fraud, errors, or other significant deviations in various contexts.
Data points that differ significantly from other observations and may indicate variability in a measurement, experimental errors, or novelty. Crucial for identifying anomalies and ensuring the accuracy and reliability of data in digital product design.
A type of data visualization that uses dots to represent values for two different numeric variables, plotted along two axes. Essential for identifying relationships, patterns, and outliers in datasets used in digital product design and analysis.
A research method that focuses on collecting and analyzing numerical data to identify patterns, relationships, and trends, often using surveys or experiments. Essential for making data-driven decisions and validating hypotheses with statistical evidence.
A symmetrical, bell-shaped distribution of data where most observations cluster around the mean. Fundamental in statistics and crucial for many analytical techniques used in digital product design and data-driven decision making.
A common pattern of eye movement where users scan web content in an "F" shape, focusing on the top and left side of the page. Crucial for designing web content that aligns with natural reading patterns to improve engagement.
The interpretation of historical data to identify trends and patterns. Important for understanding past performance and informing future decision-making.
A statistical method used to identify underlying relationships between variables by grouping them into factors. Crucial for simplifying data and identifying key variables in research.
A statistical distribution where most occurrences take place near the mean, and fewer occurrences happen as you move further from the mean, forming a bell curve. Crucial for data analysis and understanding variability in user behavior and responses.
The process of creating visual representations of data or information to enhance understanding and decision-making. Essential for organizing information and making complex data accessible.
The perception of a relationship between two variables when no such relationship exists. Crucial for understanding and avoiding biases in data interpretation and decision-making.
A research approach that starts with observations and develops broader generalizations or theories from them. Useful for discovering patterns and generating new theories from data.
A key aspect of Gestalt psychology where complex patterns arise out of relatively simple interactions. Crucial for understanding how users perceive complex designs and patterns.
A dark pattern where the user is tricked into publicly sharing more information about themselves than they intended. Designers must avoid this deceptive practice and ensure clear, consensual data sharing to respect user privacy.
A form of regression analysis where the relationship between the independent variable and the dependent variable is modeled as an nth degree polynomial. Useful for modeling non-linear relationships in digital product data analysis.
The ability to identify and interpret patterns in data, often used in machine learning and cognitive psychology. Crucial for designing systems that leverage pattern recognition for predictive analytics and user interactions.
An interdisciplinary field that uses scientific methods, processes, algorithms and systems to extract knowledge and insights from structured and unstructured data. Essential for driving data-informed decision making, predicting trends, and uncovering valuable insights in digital product design and development.
Information Visualization (InfoVis) is the study and practice of visual representations of abstract data to reinforce human cognition. Crucial for transforming complex data into intuitive visual formats, enabling faster insights and better decision-making.
The use of data from digital devices to measure and understand individual behavior and health patterns. Crucial for developing personalized user experiences and health interventions.
A type of artificial intelligence that enables systems to learn from data and improve over time without being explicitly programmed. Crucial for developing intelligent systems that can make data-driven decisions.
A data visualization technique that shows the intensity of data points with varying colors, often used to represent user interactions on a website. Essential for understanding user behavior and identifying areas of interest or concern in digital product interfaces.
A dark pattern where users' activities are tracked without their explicit consent or knowledge. Designers must avoid this practice and ensure clear communication about tracking to respect user privacy.
3-Tiered Architecture is a software design pattern that separates an application into three layers: presentation, logic, and data. Crucial for improving scalability, maintainability, and flexibility in software development.
The process of collecting, analyzing, and reporting aggregate data about which pages a website visitor visits and in what order. Essential for understanding user behavior and improving website navigation and content.
A pop-up dialog that appears when a user attempts to leave a page or application, which can be used to prevent loss of progress or data, or to confirm user intent. While it can be used ethically to prevent data loss or confirm actions, designers must avoid using it to deceive, delay, block, or interfere with the user's intent, thus ensuring it does not become a dark pattern.
A problem-solving process that includes logical reasoning, pattern recognition, abstraction, and algorithmic thinking. Important for developing efficient and effective solutions in digital product design and development.
A type of artificial intelligence capable of generating new content, such as text, images, and music, by learning from existing data. Important for automating creative processes and generating novel outputs.
A dark pattern where the product asks for the user's social media or email credentials and then spams all the user's contacts. Recognizing the harm of this practice is important to protect user trust and avoid spamming their contacts.
A dark pattern where users are forced to sign up for an account to complete a basic task. Designers should avoid this practice and provide optional account creation to respect user preferences.
A research method that involves repeated observations of the same variables over a period of time. Crucial for understanding changes and developments over time.
Newly developing patterns or shifts in technology, behavior, or design that have the potential to influence future practices and strategies. Important for staying ahead of the curve and adapting to changes in the industry.
Model-View-Controller (MVC) is an architectural pattern that separates an application into three main logical components: the Model (data), the View (user interface), and the Controller (processes that handle input). Essential for creating modular, maintainable, and scalable software applications by promoting separation of concerns.
A memory aid that helps individuals recall information through associations, patterns, or acronyms. Important for designing educational content and interfaces that enhance memory retention.
Case-Based Reasoning (CBR) is an AI method that solves new problems based on the solutions of similar past problems. This approach is essential for developing intelligent systems that learn from past experiences to improve problem-solving capabilities.
A qualitative research method involving direct conversations with users to gather insights into their needs, behaviors, and experiences. Essential for gaining deep insights into user perspectives and informing design decisions.
A technology and research method that measures where and how long a person looks at various areas on a screen or interface. Crucial for understanding user attention and improving interface design.
Large Language Model (LLM) is an advanced artificial intelligence system trained on vast amounts of text data to understand and generate human-like text. Essential for natural language processing tasks, content generation, and enhancing human-computer interactions across various applications in product design and development.
Knowledge Organization System (KOS) refers to a structured framework for organizing, managing, and retrieving information within a specific domain or across multiple domains. Essential for improving information findability, enhancing semantic interoperability, and supporting effective knowledge management in digital environments.
Critical Incident Technique (CIT) is a method used to gather and analyze specific incidents that significantly contribute to an activity or outcome. This method is important for identifying key factors that influence performance and user satisfaction.
The rate at which customers stop using a product or service, often used as a metric to measure customer retention. Crucial for understanding customer behavior and improving retention strategies.
The tendency of consumers to continuously purchase the same brand's products over time. Essential for driving repeat business and ensuring long-term brand success.
Behavioral Science (BeSci) is the study of human behavior through systematic analysis and investigation. Essential for understanding and influencing user behavior in design and product development.
A design pattern that combines human and machine intelligence to enhance decision-making and problem-solving. Important for leveraging AI to support and amplify human capabilities.
The speed at which users start using a new product, typically measured as a percentage of the target market over a specific period. Essential for evaluating the success of a product launch and planning subsequent strategies.
A concept describing how motivation fluctuates over time, influenced by various factors such as goals, rewards, and external circumstances. Crucial for designing systems that align with users' motivational states to maximize engagement and productivity.