Factor Analysis
A statistical method used to identify underlying relationships between variables by grouping them into factors.
A statistical method used to identify underlying relationships between variables by grouping them into factors.
A tool used to organize ideas and data into groups based on their natural relationships.
Statistical data relating to a particular population and groups within it.
An experimental design where different groups of participants are exposed to different conditions, allowing for comparison between groups.
The practice of dividing a customer base into distinct groups based on common characteristics.
The cognitive bias where people treat a set of items as more significant when they are perceived as a cohesive group.
A Gestalt principle that states objects that are close to each other tend to be perceived as a group.
An experimental design where subjects are paired based on certain characteristics, and then one is assigned to the treatment and the other to the control group.
The use of AI and advanced analytics to divide users into meaningful segments based on behavior and characteristics.