Social Theory
The study of social relationships, structures, and processes.
The study of social relationships, structures, and processes.
A dark pattern where the product asks for the user's social media or email credentials and then spams all the user's contacts.
Numeronym for the word "Communications" (C + 12 letters + S).
The process of setting short-term objectives and determining the actions needed to achieve them.
Objectives and Key Results (OKR) is a goal-setting framework for defining and tracking objectives and their outcomes.
A framework for understanding what drives individuals to act, involving theories such as Maslow's hierarchy of needs.
A psychological theory proposed by Abraham Maslow that outlines a five-tier model of human needs, ranging from basic physiological needs to self-actualization.
Needs and expectations that are not explicitly stated by users but are inferred from their behavior and context.
The process of triggering particular aspects of a person's identity to influence their behavior or decisions.