Brand Positioning
The strategy of placing a brand in the market to occupy a distinct and valued place in the minds of the target audience.
The strategy of placing a brand in the market to occupy a distinct and valued place in the minds of the target audience.
A design approach that divides a system into smaller parts or modules that can be independently created, modified, replaced, or exchanged.
Elements of a service or product that are not visible to the user but are essential for delivering the front-stage experience.
Minimum Marketable Feature (MMF) is the smallest set of functionality that delivers significant value to users and can be marketed effectively.
A preliminary testing phase conducted by internal staff to identify bugs before releasing the product to external testers or customers.
User-Centered Design (UCD) is an iterative design approach that focuses on understanding users' needs, preferences, and limitations throughout the design process.
A role in Agile development responsible for defining the product vision, prioritizing the product backlog, and ensuring the development team delivers value to users.
Numeronym for the word "Compatibility" (C + 11 letters + Y), ensuring that systems, devices, or applications can operate together without conflict or need for modification.