360-Degree Customer View
A comprehensive view of a customer that includes data from all interactions and touchpoints across the customer journey.
75 topics found for
“customer targeting”
Prospect
A potential customer who has shown interest in a product or service but has not yet made a purchase.
Customer Segmentation
The practice of dividing a customer base into distinct groups based on common characteristics.
RFM
Recency, Frequency, Monetary (RFM) analysis is a marketing technique used to evaluate and segment customers based on their purchasing behavior.
Buyer Persona
A semi-fictional representation of an ideal customer based on market research and real data about existing customers.
Sandler Pain Funnel
A sales technique used to uncover a prospect's pain points through a series of targeted questions.
Customer Life Cycle
The stages a customer goes through from awareness to purchase and post-purchase activities.
Target Audience
A specific group of people identified as the intended recipient of an advertisement or message.
CES
Customer Effort Score (CES) is a metric that measures how much effort customers have to put in to interact with a product or service.