360-Degree Customer View
A comprehensive view of a customer that includes data from all interactions and touchpoints across the customer journey.
A comprehensive view of a customer that includes data from all interactions and touchpoints across the customer journey.
The likelihood that a customer will continue to buy from a particular company or brand over time.
CSM (Customer Success Management) is a business methodology focused on ensuring customers achieve their desired outcomes while using a product or service.
Time to Value (TTV) is a metric that measures the time it takes for a customer to realize the value of a product or service after purchase.
A potential customer who has shown interest in a product or service and is more likely to become a customer.
A potential customer who has shown interest in a product or service but has not yet made a purchase.
The complete set of experiences that customers go through when interacting with a company, from initial contact to post-purchase.
The stages a customer goes through from awareness to purchase and post-purchase activities.
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.