RFM
Recency, Frequency, Monetary (RFM) analysis is a marketing technique used to evaluate and segment customers based on their purchasing behavior.
24 topics found for
“customer segmentation”
Customer Segmentation
The practice of dividing a customer base into distinct groups based on common characteristics.
Niche Market
A small, specialized market segment focused on a particular product or service, often characterized by a unique demand.
Vertical Market
A market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs.
Sub-Brand
A brand that is part of a larger brand family, often having its own distinct identity while being related to the parent brand.
Demographic
Statistical data relating to a particular population and groups within it.
Target Audience
A specific group of people identified as the intended recipient of an advertisement or message.
Market Segmentation
The process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics, needs, or behaviors.
Lead Management
The process of tracking and managing potential customers from initial contact through to sale.