VOC
Voice of the Customer (VOC) is a process for capturing customers' expectations, preferences, and aversions.
142 topics found for
“customer satisfaction”
Warm Lead
A potential customer who has shown interest in a product or service and is more likely to become a customer.
Prospect
A potential customer who has shown interest in a product or service but has not yet made a purchase.
Personalization
The process of tailoring a product or experience to meet the individual needs and preferences of users.
p13n
Numeronym for the word "Personalization" (P + 13 letters + N), tailoring a product, service, or experience to meet the individual preferences, needs, or behaviors of each user.
Customer Delight
The process of exceeding customer expectations to create a positive emotional reaction.
Customer Life Cycle
The stages a customer goes through from awareness to purchase and post-purchase activities.
Customer Journey
The complete set of experiences that customers go through when interacting with a company, from initial contact to post-purchase.
Customer Conversion
The process of turning potential customers into paying customers, often measured by the conversion rate.