Customer Attrition
The loss of customers over a specific period, also known as customer churn.
46 topics found for
“customer retention”
Churn
The rate at which customers stop using a product or service, often used as a metric to measure customer retention.
Churn Rate
The percentage of customers who stop using a product or service during a specific time period.
Customer Loyalty
The likelihood that a customer will continue to buy from a particular company or brand over time.
Customer Life Cycle
The stages a customer goes through from awareness to purchase and post-purchase activities.
Retention
The ability of a product or service to keep users engaged and returning over time, often measured by metrics such as retention rate.
LTV
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.
CAB
Customer Advisory Board (CAB) is a group of key customers who provide feedback and insights to a company to help guide its strategic decisions.
CSM
CSM (Customer Success Management) is a business methodology focused on ensuring customers achieve their desired outcomes while using a product or service.