Engagement Score
A metric used to rank leads based on their engagement with a brand, indicating their readiness to purchase.
4 topics found for
“customer readiness”
Acceptance Testing
A type of testing conducted to determine if the requirements of a specification are met, often the final step before delivery to the customer.
MoFu
Middle of Funnel (MoFu) is the stage in the sales funnel where leads are being nurtured and evaluated before becoming sales-ready.
MMF
Minimum Marketable Feature (MMF) is the smallest set of functionality that delivers significant value to users and can be marketed effectively.