Customer Attrition
The loss of customers over a specific period, also known as customer churn.
16 topics found for
“customer profitability”
LTV
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.
RFM
Recency, Frequency, Monetary (RFM) analysis is a marketing technique used to evaluate and segment customers based on their purchasing behavior.
CRM
Customer Relationship Management (CRM) is a strategy for managing an organization's relationships and interactions with current and potential customers.
Churn
The rate at which customers stop using a product or service, often used as a metric to measure customer retention.
Brand Loyalty
The tendency of consumers to continuously purchase the same brand's products over time.
ROI
Return on Investment (ROI) is a performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of different investments.
Brand Equity
The value a brand adds to a product or service beyond the functional benefits, encompassing factors like brand awareness, perceived quality, and customer loyalty.
Operational Efficiency
The ability to deliver products or services in the most cost-effective manner without sacrificing quality.