Customer Delight
The process of exceeding customer expectations to create a positive emotional reaction.
The process of exceeding customer expectations to create a positive emotional reaction.
A product development approach where teams start with the desired customer experience and work backwards to determine what needs to be built to achieve that outcome.
The totality of all interactions a customer has with a brand, shaping their overall perception and relationship with the brand.
The strategies and tools used to ensure that sales, marketing, and customer service teams have the necessary resources to effectively promote and support a product.
Product Advisory Council (PAC) is a group of customers, industry experts, and stakeholders who provide feedback and guidance on a company's product strategy and development.
eXtreme Programming (XP) is an agile software development methodology focused on customer satisfaction and continuous improvement.
The ability of users to influence the behavior and outcomes of a system or product, allowing them to interact with it according to their preferences.
A business strategy where the product itself is the primary driver of customer acquisition, retention, and expansion, often through user experience and engagement.
A metric used to rank leads based on their engagement with a brand, indicating their readiness to purchase.