Warm Lead
A potential customer who has shown interest in a product or service and is more likely to become a customer.
A potential customer who has shown interest in a product or service and is more likely to become a customer.
Customer Advisory Board (CAB) is a group of key customers who provide feedback and insights to a company to help guide its strategic decisions.
Customer Experience (CX) is the overall perception and feeling a customer has when interacting with a company, its products, or services.
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction based on their likelihood to recommend a product or service to others.
CSM (Customer Success Management) is a business methodology focused on ensuring customers achieve their desired outcomes while using a product or service.
A framework for prioritizing product features based on their impact on customer satisfaction, classifying features into categories such as basic, performance, and delight.
The use of data and insights to understand and manage relationships with customers and prospects.