Cross-Selling
The practice of selling additional products or services to an existing customer.
172 topics found for
“customer needs”
CAC
Customer Acquisition Cost (CAC) is the total cost associated with acquiring a new customer, including marketing and sales expenses.
Kano Model
A framework for prioritizing product features based on their impact on customer satisfaction, classifying features into categories such as basic, performance, and delight.
Value Proposition
A statement that explains the unique value a product or service provides to its customers, differentiating it from competitors.
MRD
Market Requirements Document (MRD) is a comprehensive document that outlines the market's needs, target audience, and business objectives for a product.
CIRCLES Method
A structured framework for product design that stands for Comprehend the situation, Identify the customer, Report customer needs, Cut through prioritization, List solutions, Evaluate trade-offs, and Summarize recommendations.
Buyer Persona
A semi-fictional representation of an ideal customer based on market research and real data about existing customers.
KYC
Know Your Customer (KYC) is a process used by businesses to verify the identity of their clients and assess potential risks of illegal intentions for the business relationship.
Product Strategy
Product Strategy is a framework that outlines how a product will achieve its business goals and satisfy customer needs.