Customer Loyalty
The likelihood that a customer will continue to buy from a particular company or brand over time.
The likelihood that a customer will continue to buy from a particular company or brand over time.
The stages a customer goes through from awareness to purchase and post-purchase activities.
Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction based on their likelihood to recommend a product or service to others.
CSM (Customer Success Management) is a business methodology focused on ensuring customers achieve their desired outcomes while using a product or service.
CSAT (Customer Satisfaction) measures how products or services provided by a company meet or exceed customer expectations.
Customer Relationship Management (CRM) is a strategy for managing an organization's relationships and interactions with current and potential customers.
Voice of the Customer (VOC) is a process for capturing customers' expectations, preferences, and aversions.
A web-based interface that allows customers to find information and perform tasks without needing assistance from a customer service representative.
A product development approach where teams start with the desired customer experience and work backwards to determine what needs to be built to achieve that outcome.