360-Degree Customer View
A comprehensive view of a customer that includes data from all interactions and touchpoints across the customer journey.
A comprehensive view of a customer that includes data from all interactions and touchpoints across the customer journey.
The ability to understand and share the feelings of customers, crucial for creating user-centered designs and experiences.
Customer Experience Management (CEM) is the process of managing and improving the interactions and experiences customers have with a brand across all touchpoints.
Customer Advisory Board (CAB) is a group of key customers who provide feedback and insights to a company to help guide its strategic decisions.
Customer Experience (CX) is the overall perception and feeling a customer has when interacting with a company, its products, or services.
Quality Function Deployment (QFD) is a method used to transform customer needs into engineering characteristics for a product or service.
A sales technique used to uncover a prospect's pain points through a series of targeted questions.
A potential customer who has shown interest in a product or service and is more likely to become a customer.
A potential customer who has shown interest in a product or service but has not yet made a purchase.