Customer Attrition
The loss of customers over a specific period, also known as customer churn.
6 topics found for
“customer loss”
MoT
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
Churn
The rate at which customers stop using a product or service, often used as a metric to measure customer retention.
ROI
Return on Investment (ROI) is a performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of different investments.
Reference Dependence
A cognitive bias where individuals evaluate outcomes relative to a reference point rather than on an absolute scale.
Pain Of Paying
The psychological discomfort experienced when parting with money, influenced by the payment method and context.