360-Degree Customer View
A comprehensive view of a customer that includes data from all interactions and touchpoints across the customer journey.
12 topics found for
“customer journey mapping”
Customer Journey
The complete set of experiences that customers go through when interacting with a company, from initial contact to post-purchase.
Journey Map
A visual representation of the user or customer journey, highlighting key interactions, emotions, and pain points.
MoT
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
Journey Mapping
A technique that visualizes the process users go through to achieve a goal with a product or service.
Brand Experience
The totality of all interactions a customer has with a brand, shaping their overall perception and relationship with the brand.
MQL
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
Brand Discovery
The process by which consumers become aware of and learn about a brand.
Brand Touchpoint
Any interaction or communication between a brand and its audience.